OUR STORY
Southside Sudo is more than just a name. It's a symbol of resilience, strength, and empowerment for South Sudanese people everywhere. Founded by Wol Maiwen, this brand was born out of a personal journey marked by profound experiences.
Wol Maiwen's life began amidst the brutal civil war in South Sudan. Seeking refuge, Wol and his family fled to Egypt before eventually settling in the state of Maine, USA. Their choice of this particular location was driven by its tranquility. After enduring so much, Wol's parents longed for peace, and they believed that New England offered the serenity they craved. In a predominantly white state, Wol faced adversity and discrimination, but he persevered, embracing his South Sudanese heritage and developing a deep pride in his identity.
Southside Sudo embodies this mission. Through its clothing and the messages it conveys, the brand inspires confidence, resilience, and cultural pride. The goal is to empower all South Sudanese individuals, encouraging them to hold their heads high, love themselves fiercely, and embrace their unique identity.
Wol's motivation is fueled by his five younger siblings, including a seven-year-old baby sister. Together, they aim to create a lasting impact, redefining what it means to be South Sudanese and showcasing the beauty and strength within their community.
Join Southside Sudo on this transformative journey of empowerment. Stand united and proud, demonstrating that love and pride for South Sudanese heritage never fade away.
OUR NAME
Sudo, a word born from the fusion of "Sudan" and "South Sudan. It is a slang word that is simply short for individuals of sudanese and south sudanese heritage. Geographically Sudo people are mostly found in Sudan and South Sudan.
The addition of "SouthSide" in the name adds a sense of geographical pride, making a resounding declaration that the brand is dedicated to celebrating the South Sudanese people specifically. It represents a passionate commitment to shining a light on the vibrant narratives, experiences, and aspirations that originate from this region. Every aspect of SouthSide Sudo reflects a heartfelt understanding of the struggles, triumphs, and aspirations of the South Sudanese people.
SouthSideSudo: where the past meets the present, where heritage meets innovation, and where the world discovers the true essence of the Sudo people. Together, let us embrace our roots, celebrate our unity, and build a legacy that will echo through the ages.