Pre-order window closes DECEMBER 31ST
Introducing the Above the Rim Bag – the ultimate basketball backpack designed for South Sudanese athletes who bring their A-game on and off the court.
Inspired by the iconic Nike Elite backpack, this bag is crafted for durability, functionality, and style. It proudly features a custom basketball logo at the front, showcasing the bold colors of the South Sudanese flag – blue, red, black, and green – accented with the gold star. This design is more than a logo; it’s a celebration of heritage and a symbol of pride for South Sudan’s basketball community.
Key features:
- Premium Build: High-quality materials ensure the bag withstands intense use while maintaining its sleek look.
- Spacious & Organized: Multiple compartments fit everything from basketball gear to everyday essentials.
- Comfort-Driven Design: Padded straps and ergonomic support provide all-day comfort.
- Cultural Excellence: A distinctive design honoring South Sudanese identity and basketball spirit.
The Above the Rim Bag isn’t just a backpack – it’s a statement piece for players who strive to rise higher, dream bigger, and represent South Sudan with pride. Reach new heights and carry your passion with you, wherever you go.
Sudo Elite Backpack/ Sudan Elite Bag (A.T.R Backpack)
The Crown of South Sudan
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Pre-order window closes DECEMBER 31ST
Introducing the Above the Rim Bag – the ultimate basketball backpack designed for South Sudanese athletes who bring their A-game on and off the court.
Inspired by the iconic Nike Elite backpack, this bag is crafted for durability, functionality, and style. It proudly features a custom basketball logo at the front, showcasing the bold colors of the South Sudanese flag – blue, red, black, and green – accented with the gold star. This design is more than a logo; it’s a celebration of heritage and a symbol of pride for South Sudan’s basketball community.
Key features:
- Premium Build: High-quality materials ensure the bag withstands intense use while maintaining its sleek look.
- Spacious & Organized: Multiple compartments fit everything from basketball gear to everyday essentials.
- Comfort-Driven Design: Padded straps and ergonomic support provide all-day comfort.
- Cultural Excellence: A distinctive design honoring South Sudanese identity and basketball spirit.
The Above the Rim Bag isn’t just a backpack – it’s a statement piece for players who strive to rise higher, dream bigger, and represent South Sudan with pride. Reach new heights and carry your passion with you, wherever you go.
Our Name
Sudo, a word born from the fusion of "Sudan" and "South Sudan. It is a slang word that is simply short for individuals of sudanese and south sudanese heritage. Geographically Sudo people are mostly found in Sudan and South Sudan.
The addition of "SouthSide" in the name adds a sense of geographical pride, making a resounding declaration that the brand is dedicated to celebrating the South Sudanese people specifically. It represents a passionate commitment to shining a light on the vibrant narratives, experiences, and aspirations that originate from this region. Every aspect of SouthSide Sudo reflects a heartfelt understanding of the struggles, triumphs, and aspirations of the South Sudanese people.
SouthSideSudo: where the past meets the present, where heritage meets innovation, and where the world discovers the true essence of the Sudo people. Together, let us embrace our roots, celebrate our unity, and build a legacy that will echo through the ages.
Our Story
Southside Sudo is more than just a name. It's a symbol of resilience, strength, and empowerment for South Sudanese people everywhere. Founded by Wol Maiwen, this brand was born out of a personal journey marked by profound experiences.
Wol Maiwen's life began amidst the brutal civil war in South Sudan. Seeking refuge, Wol and his family fled to Egypt before eventually settling in the state of Maine, USA. Their choice of this particular location was driven by its tranquility. After enduring so much, Wol's parents longed for peace, and they believed that New England offered the serenity they craved. In a predominantly white state, Wol faced adversity and discrimination, but he persevered, embracing his South Sudanese heritage and developing a deep pride in his identity.
Southside Sudo embodies this mission. Through its clothing and the messages it conveys, the brand inspires confidence, resilience, and cultural pride. The goal is to empower all South Sudanese individuals, encouraging them to hold their heads high, love themselves fiercely, and embrace their unique identity.
Wol's motivation is fueled by his five younger siblings, including a seven-year-old baby sister. Together, they aim to create a lasting impact, redefining what it means to be South Sudanese and showcasing the beauty and strength within their community.
Join Southside Sudo on this transformative journey of empowerment. Stand united and proud, demonstrating that love and pride for South Sudanese heritage never fade away.